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| Magazine Ad #1 |
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| Magazine Ad #2 |
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| Magazine Ad #3 |
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| Billboard #1 |
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| Billboard #2 |
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| Billboard #3 |
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| Guerrilla Advertising: Street lamp projecting Mall of America logo |
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| Guerrilla Advertising: Bus Wrap #1 |
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| Guerrilla Advertising: Bus Wrap #2 |
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| Guerrilla Advertising: Bus Wrap #3 |
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| Guerrilla Advertising: Bus Stop #1 |
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| Guerrilla Advertising: Bus Stop #2 |
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| Guerrilla Advertising: Bus Stop #3 |
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| In Mall Advertising: Long Banners |
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| In Mall Advertising: Short Banners |
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| In Mall Advertising: Short Banners |
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| In Mall Advertising: Digital Screens |
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| In Mall Advertising: Table Clings |
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This campaign is a part of my senior capstone class at Winona State University. Advertising and Public Relations students are put into groups of 9-10 students who create a fictional advertising/PR agency. We are working with the Mall of America to create three years of campaigns for them. My group, Ubuntu Communications, received first place for this Year 1, "Always New", campaign. All work is for class use only, however, the Mall of America has the opportunity to use and ideas/designs that they may like.
